Tactics and practices of the alcohol industry in Latin America: What can policy makers do?

Ce Zhang, Maristela Monteiro

Abstract


Zhang, C. & Monteiro, M. (2013). Tactics and practices of the alcohol industry in Latin America: What can policy makers do? International Journal of Alcohol and Drug Research, 2(2), 75-81-6. doi: 10.7895/ijadr.v2i2.95 (http://dx.doi.org/10.7895/ijadr.v2i2.95)

Aim: This paper describes the practices and tactics of the alcohol industry in Latin America, focusing on industry globalization and consolidation, implementation of research studies, marketing, and corporate responsibility initiatives, and discusses how these areas of influence may have an impact on alcohol policy development in this region.

Design: The information provided here is drawn from an international literature review, news websites, and informal communications with officials in Ministries of Health and researchers from Latin America, and from annual reports and websites sponsored or maintained by major alcohol companies operating in Latin America.

Setting: Latin America and Caribbean Region

Findings: Industry globalization and consolidation, implementation of research studies, marketing, and corporate responsibility initiatives are major activities of the alcohol industry in Latin America that can influence alcohol policy making.

Conclusions: We conclude that implementing effective alcohol control policies is likely to fail if the influence and actions of the alcohol industry cannot be managed by policy makers in countries of this region. There is a need to increase knowledge of the alcohol industry’s role and actions and of its conflicts of interest with public health, and to build capacity across various sectors of government to implement effective policies, using clear rules for engagement. Research on alcohol marketing, corporate social responsibility practices and the industry’s influence on policy making should be a priority in emerging markets in general, but particularly in Latin America and the Caribbean.


Keywords


alcohol industry; Latin America; alcohol policy

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DOI: http://dx.doi.org/10.7895/ijadr.v2i2.95

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